Behavioristic Segmentation and segmenting the market


Behavioristic Segmentation divides the market into groups based upon variables such as occasion, benefit sought, user status, user rate, loyalty rate, readiness stage, and consumers attitude. Below depicts examples of Behavioristic Segmentation Variables. Which Variables apply to your particular product/business/customer?

    Purchase occasion - Regular occasion, special occasion.

    Benefits sought - Quality, service, economy.

    User status - Nonuser, ex-user, potential user, first-time user, regular user.

    Usage Rate - Light user, medium user, heavy user.

    Loyalty Rate - None, medium, strong, absolute.

    Readiness stage - Unaware, aware, informed, interested, desirous, intending to buy.

    Attitude toward product - Enthusiastic, positive, indifferent, negative, hostile.



    This concludes a brief discussion on Behavioristic Segmentation Variables.  You are currently visiting which is an authority website containing over 2,000 pages of FREE business related information.   Check out our HOME page and discover the vast amount of FREE Business Planning, Training and Guidance.  See you on the inside!


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