- Writing a Business Plan
- Financial Statements
- Business Forecasting
- Business Checklist
The Executive Summary of Your Plan
Most experienced investors/lenders have hundreds of business plans come across their desk during any given year and it's virtually impossible for them to read each one in their entirety. As a result, business plan writers are required to develop an executive summary.
An executive summary is simply a quick overview of the entrepreneur's proposed business venture.
Investors and bankers read the entrepreneur's summary and decide which business plans can be eliminated and which warrant a further investigation. Knowing this, the entrepreneur should begin to realize the importance of the business plan's executive summary. Moreover, if investors and bankers are not interested or aroused by your executive summary, chances are they will not read the entire business plan. And if an investor does not read your business plan, chances are she will not provide the necessary financing for the business venture.
Most Executive Summaries address the following items;
The ideal Executive Summary is two or three pages in length and convinces the reader that the business plan is worth reading in its entirety. Therefore, as the author of the business plan, your objective should be to write an executive summary that will tantalize and spark the interest of an investor, banker, or other reader so that they will read the entire business plan.
This concludes our discussion on the Executive Summary. Below provides various examples/formats.
EXAMPLES OF THE EXECUTIVE SUMMARY OF A BUSINESS PLAN